Introduction
Naming is an essential part of Chinese culture, with its roots in traditional Chinese philosophy. It is believed that the name one gives to a person or business can influence their destiny and success. Based on the principles of the Yi Jing or Book of Changes, the act of naming is both a science and an art. The Yi Jing is a text that dates back to the Zhou dynasty of China and is considered one of the primary texts of Chinese philosophy. It is used to analyze and understand the relationships between all things in the universe, including human beings and their names. In this article, we will explore the ideas and practices of Yi Chuanzao, a renowned expert on naming with the Book of Changes, who hails from Yunnan province in China.
Yi Chuanzao – Expert on Naming with the Book of Changes
Yi Chuanzao is a well-known professor at Kunming University of Science and Technology and Chairman of the Chinese Yi Jing Association. He has gained a reputation in the field of naming with the Book of Changes and has authored many books related to the subject, including “The Naming of Chinese Characters” and “The Art of Naming with the Book of Changes”. He has also given numerous lectures and consultations on naming in China and Vietnam.
Yi Chuanzao’s Work
Yi Chuanzao has made significant contributions to the practice of naming in China through his research and practical experiences. He emphasizes the importance of aligning the name of a person or business with the principles of the Book of Changes. He believes that the naming process should consider the person or business’s characteristics, the significance of the number of strokes used in the name, and their date of birth. He also states that the name should avoid negative connotations and should be easy to remember.
Yi Chuanzao’s Naming Cases
Yi Chuanzao’s successful naming cases have received wide recognition. One of his cases, “Dian Hong Pharmaceuticals,” which he named for a pharmaceutical company in Yunnan, is now a successful business. The name uses the geographical features of the company’s location in combining “Dian,” the ancient name of the province, and “Hong,” meaning “rainbow” to symbolize the company’s potential for growth. Another of his naming cases is “Yun’an Huidu,” a financial service provider named for its location in the Yun’an district of Kunming city, Yunnan province, and the Chinese word for harmony, “huidu.”
Yunnan – Exploring the Use of English Names
Yunnan province is home to many ethnic minorities and is known for its rich and diverse culture. The province’s capital, Kunming, is an important economic hub, attracting many foreign investors, and offers opportunities for national and international communication. Along with its rapid development, the use of English names is also on the rise, particularly in the business sector.
Using English names has some advantages in that they can be easier to remember and can help in branding and marketing. However, it is important to remember that English names should still align with the principles of naming with the Book of Changes. They should be suitable for the business or person’s characteristics and avoid negative connotations. Some examples of successful English names in Yunnan provinces include “Yun Shades” by a local sunglasses brand in Kunming and “Dali Provence” by a local hotel in Dali City.
Conclusion
Naming is an essential factor that contributes to a person’s or a business’s success. With the principles of the Book of Changes, Yi Chuanzao has contributed significantly to the field of naming. His success stories have demonstrated the importance of aligning the name with the person or business’s characteristics and following the principles of the Book of Changes. The use of English names is also on the rise in Yunnan province, which offers potential for wider international communication and marketing. However, it is crucial to remember that the name still should align with the principles of the Book of Changes to be effective and prosperous.
